
Hi.
My name is B. Taylor Webster. I am a creative, a technologist, a pragmatic futurist, a musician, a husband and a father. I often speak in metaphors and love to tell a good story. I’ve been lucky enough to work in many capacities over the past 24 years from digital publishing to investor analytics platforms, social media and all things associated with mobile. This portfolio is intended to give you a glimpse at how I think and work through problems. Hopefully you will find this informative enough to continue the conversation. Enjoy…

Process.
I believe that in order to design great experiences one must be able to empathize with the user and their interactions with the brand. This keeps my process simple and centered on the user. I apply Lean and Agile principles to ensure the process does not become the project.

Discover

Design

Test

Iterate

Tools.
My choice of tools consist of both software and brainstorming techniques. I’m always striving to provide the right amount of information, in the right format to keep communications clean, simple to follow and quick to create.
Journey Maps, Roadmaps, Competitive Analysis, Personas, SWOT, Rapid Prototyping, UX Strategy, Agile Principals, Jira, Confluence, ChatGPT, MidJourney, Figma, Site Catalyst, Google Analytics, Adobe Creative Suite, HTML, CSS, JavaScript
